Listing media scorecard
Flyover Creative / Agent Vault

Before you choose the hero photo
Write the home's strongest verifiable feature in one sentence. Name the room, setting or connection that the first image needs to explain.

Shortlist three photographs. Review them at phone-thumbnail size, without reading the listing description. Ask what each one actually communicates.

Choose the clearest truthful first impression. A beautiful detail can support the story; it should not make the property harder to understand.

Score each candidate from 0 to 2
Clarity: can I tell what I am looking at? 0 = unclear, 1 = needs context, 2 = immediately clear.

Relevance: does this show the feature named in the brief? 0 = unrelated, 1 = partial, 2 = direct.

Legibility: does the subject survive a phone crop? 0 = lost, 1 = partly visible, 2 = clear.

Accuracy: are proportions, views and property features represented honestly? 0 = misleading, 1 = needs correction, 2 = faithful. Reject any candidate with an accuracy score of 0, regardless of its total.

The video clarity test
Watch once with the sound off. Can you explain how the main living spaces connect? Note the exact point where you lose your bearings.

Include an orienting exterior, a readable main-room view, a connecting movement and the defining feature. Hold each shot long enough to identify the space before moving on.

Use a speed ramp to transition, then give the next room time to register. Ask a colleague unfamiliar with the property to describe what they saw.

For a coastal property, show the actual relationship between the home, view and setting. Do not imply private access, frontage or boundaries without verification.

Copy this edit brief
The most important thing buyers should understand is [verified feature]. Start with [specific view]. Show how [room A] connects to [room B]. Give [feature] a clear, readable shot. End with [one next action]. Flag missing facts rather than inventing them.

Before publishing: confirm property facts, brokerage requirements, image rights and local MLS media rules. Leave out private seller information.

https://flyovercreative.com/vault/