Seller media plan template
Flyover Creative / Agent Vault

Open the conversation
Ask the seller: what should a buyer understand about living here? What questions do people ask when they visit? What should remain private?

Confirm the property facts you can use. Identify anything that needs a source: dimensions, upgrades, access, amenities and boundaries.

Map the plan on one page
Preparation: who handles each room, personal items, pets, access and lighting? Set a completion date before the shoot.

Coverage: choose ground photos, aerial context, floor plan and video based on what the property needs to explain. Name the purpose of each deliverable.

Delivery: agree on the file types, branded and unbranded versions, review date, revision contact and launch date.

Distribution: list the actual destinations: MLS, property page, email, social and seller updates. Assign one owner to each upload.

Make the review concrete
Open the media on a laptop with the seller or agent. Check the hero photo, room order, captions, property facts and links together.

Confirm the next action for an interested buyer. Check that the inquiry goes to a working inbox or CRM with a named person responsible.

Book the next checkpoint before leaving the conversation. A delivered folder is a handoff, not the end of the plan.

Copy this meeting follow-up
Here is the media plan we discussed for [property]. The main feature we are making clear is [verified feature]. [Person] will finish preparation by [date]. Media review is [date/time], and launch is [date]. Please flag corrections to the facts or access details before [deadline]. Our next check-in is [date/time].

Planning fields: property; seller contact; media lead; preparation owner; shoot date; weather backup; review date; distribution owner; next check-in.

https://flyovercreative.com/vault/