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The First 10 Shoots Roadmap
Use each early shoot to improve the portfolio, client flow, quality check, and sales system.
The resource catalogue
Fifty-four tools. One job at a time.
The Vault starts with the first ten shoots, then moves through pricing, capture, delivery, client acquisition, automation, and team systems. Available resources are linked. The rest show the build order.
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Start with the decision in front of you.
The status is intentionally visible. Available means you can open it now. Build next means it is in the first production group. Planned means it stays in the catalogue until demand earns the build.
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Real Estate Photography Starter Pack
The first-ten-shoots plan, field checklist, gear decisions, and first weekly sales actions.
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Budget Gear Builder
Build a complete kit by job, budget, compatibility, backup, and the service you plan to sell.
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Camera Settings Field Card
A compact starting reference for bracketed photos, drone, walkthrough video, and agent audio.
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Property Prep Checklist
A client-facing checklist that reduces avoidable delays before the photographer arrives.
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On-Site Shot Order
A repeatable property path designed to reduce backtracking and forgotten coverage.
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First Agent Outreach Script Pack
Phone, email, and direct-message frameworks built around a specific observation and useful offer.
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Free Portfolio Shoot Conversion Plan
Set the limit, permission, delivery, review, referral, and next-listing ask before shooting.
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Real Estate Photography Terms Glossary
Plain-language definitions for the field, the edit, the contract, and the client conversation.
Start here
The First-Year Skills Scorecard
Track craft, speed, client communication, sales, systems, and financial basics by quarter.
Price + package
Real Estate Photography Pricing Calculator
Calculate floor pricing from labor, edit, travel, software, overhead, and target margin.
Price + package
Three-Package Offer Builder
Build good, better, and best packages around client decisions instead of an endless add-on list.
Price + package
Travel Fee Calculator
Set service zones and travel fees from real drive time, mileage, and lost capacity.
Price + package
Profit Per Shoot Calculator
See what remains after capture, editing, delivery, travel, revisions, and software.
Price + package
Add-On Pricing Worksheet
Price drone, twilight, floor plans, 3D, video, reels, and rush work from added cost and value.
Price + package
Licensing and Usage Terms Checklist
Questions to resolve before publishing a policy. This is not legal advice.
Price + package
Revision Policy Template
Define the included revision window, client-caused changes, and out-of-scope requests.
Price + package
Weather and Reschedule Policy Template
Set decision timing, safety ownership, client communication, and reschedule handling.
Price + package
Annual Capacity Planner
Model shoot volume, seasonality, delivery capacity, days off, and team support.
Price + package
Service Area Profit Map
Compare zones by booking value, drive time, cost, and repeat-client potential.
Shoot + deliver
Bracket-to-Delivery Workflow
A complete folder, backup, cull, edit, quality-control, delivery, and archive path.
Shoot + deliver
Vertical Line Quality Check
A final review for verticals, framing, window treatment, color, artifacts, and export.
Shoot + deliver
Window Pull Decision Tree
Decide when a window view matters and when the edit should stay natural.
Shoot + deliver
Twilight Timing Planner
Plan arrival, interior lights, exterior sequence, aerial window, and the final usable frame.
Shoot + deliver
Drone Flight Planning Checklist
Airspace, authorization, weather, property risk, batteries, shot purpose, and client expectations.
Shoot + deliver
Listing Video Story Map
Build the opening, orientation, progression, details, agent moment, and ending before capture.
Shoot + deliver
60-Second Reel Shot List
A vertical sequence with room for property context, human scale, and a clean ending.
Shoot + deliver
Agent On-Camera Prompt Sheet
Short prompts that sound like the agent, not a memorized property advertisement.
Shoot + deliver
Audio Setup Field Card
Mic placement, levels, room noise, backup recording, and the five-second sound check.
Shoot + deliver
Matterport vs. Zillow 3D Decision Guide
Compare client need, platform, capture time, equipment, delivery, and recurring cost.
Shoot + deliver
Editing Outsource Brief
Give an editor references, decisions, tolerances, file rules, and the required output.
Shoot + deliver
Editor Quality-Control Scorecard
Score consistency, verticals, windows, color, masking, artifacts, turnaround, and revisions.
Shoot + deliver
Delivery Folder Template
A clean structure for MLS, print, social, video, floor plan, branded, and unbranded files.
Shoot + deliver
File Backup and Archive SOP
Card handling, working backup, off-site copy, delivery retention, archive, and deletion rules.
Sell + retain
Ideal Agent Client Scorecard
Score service fit, listing volume, market, communication, price fit, and repeat potential.
Sell + retain
30-Day Client Acquisition Sprint
A weekly plan for research, outreach, proof, follow-up, calls, and learning.
Sell + retain
Sales Call Question Bank
Questions for current workflow, listing mix, pain, priority, timing, decision, and next step.
Sell + retain
Follow-Up Sequence Pack
Useful follow-up for outreach, quotes, delivered work, dormant agents, and referrals.
Sell + retain
Agent Onboarding Questionnaire
Capture the brokerage, listings, service preferences, communication, brand, and delivery needs.
Sell + retain
Booking Confirmation Template Pack
Confirm the scope and remove the questions that cause avoidable day-of changes.
Sell + retain
Review and Referral Request Pack
Ask clearly, follow up once, and never hide negative feedback.
Sell + retain
Dormant Client Reactivation Campaign
Restart the conversation with a useful reason, not a generic check-in.
Sell + retain
Quarterly Agent Value Report
Summarize completed work, asset use, service mix, and next-quarter recommendations.
Sell + retain
Open House Media Launch Pack
Page, QR code, flyer, posts, stories, invitations, sign-in, reminders, and follow-up.
Automate + scale
Real Estate Photography Pipeline Map
New inquiry, qualified, quote, booked, shot, editing, delivered, review, repeat, and lost.
Automate + scale
HighLevel Snapshot Build Checklist
The assets, connections, business rules, tests, and manual setup required before launch.
Automate + scale
Missed-Call Text-Back Recipe
Acknowledge the call, sort the request, notify the owner, and protect sensitive issues.
Automate + scale
Quote Follow-Up Workflow Map
A seven-day path that adds clarity, tracks the next step, and closes the loop.
Automate + scale
Shoot Reminder Workflow Map
Normal booking, preparation, day-of, weather hold, reschedule, and completion branches.
Automate + scale
Review and Referral Automation Map
Choose the event, timing, message, follow-up limit, and feedback handling.
Automate + scale
Weekly CEO Dashboard
Inquiries, response, quotes, bookings, order value, delivery, repeat clients, and source revenue.
Automate + scale
Associate Photographer Hiring Scorecard
Evaluate craft, consistency, communication, reliability, gear, licensing, and data handling.
Automate + scale
Editor Onboarding SOP
Test, style guide, file transfer, deadlines, quality control, revisions, and communication.
Automate + scale
Business Number and Call-Handling Checklist
Number setup, routing, voicemail, missed-call response, recording disclosure, and escalation.
Get the releases
The catalogue is public. The new tools arrive by email.
Join the weekly field note and tell me whether you are an agent or a photographer. The two audiences stay in separate segments.