Vault resource 02 · Available
The Real Estate Photography Starter Pack
Use this as a working page for the first ten shoots. Print it, check the boxes, and replace the defaults with what you learn from real properties and real clients.
Part 1
Before accepting the first job
- Write the exact service area and normal travel radius.
- Choose the first package and the first three add-ons.
- Calculate the minimum price from time and cost.
- Write the normal delivery window.
- Write the revision window and what counts as a revision.
- Write the weather and reschedule rule.
- Confirm licensing and insurance required for the work offered.
- Create a client property-prep checklist.
- Create a booking confirmation template.
- Create a delivery folder template.
- Create a file backup plan with more than one copy.
- Prepare a test property and run the full workflow.
Part 2
The minimum paid-shoot kit
| Job | Minimum decision | Backup question |
|---|---|---|
| Camera | A body that brackets reliably and records to a card you trust. | What happens if the body fails at the front door? |
| Wide lens | Wide enough for small rooms without making every room look stretched. | Can the lens, body, and filter work together? |
| Support | A stable tripod with a head you can level precisely. | Can you finish if a plate or quick release is lost? |
| Trigger | A remote or app workflow that does not move the camera. | Is there a timer fallback? |
| Power | Enough charged batteries for the planned day plus delay. | Is the charger in the bag? |
| Media | Known cards with a clear format, label, and backup routine. | Can the files be copied before the next job? |
| Delivery | A computer, storage, software, and gallery path tested end to end. | Can the client still get files if one service is down? |
Part 3
Shoot-day field checklist
- Confirm address, time, package, contact, and access.
- Check weather, airspace, and property restrictions.
- Walk the property before setting the first tripod height.
- Ask which three features matter most to the client.
- Remove avoidable clutter before framing around it.
- Keep verticals controlled and camera height intentional.
- Capture orientation before detail.
- Check sharpness and exposure before leaving each floor.
- Record exterior context without hiding property limitations.
- Use drone only when it reveals a selling point or useful orientation.
- Review the shot list before packing the tripod.
- Confirm no card, battery, light, or stand remains on site.
- Make the first backup before starting the edit.
- Record anything the editor or client needs to know.
Part 4
Use the first ten shoots to build the system
| Shoot | Primary learning goal | Business action before the next shoot |
|---|---|---|
| 01 | Complete the full capture and delivery path. | Write down every point where the workflow stalled. |
| 02 | Improve room order and on-site movement. | Update the shot order. |
| 03 | Improve verticals, exposure, and final quality check. | Create the delivery checklist. |
| 04 | Improve client preparation and access. | Update the prep and booking messages. |
| 05 | Measure capture, edit, travel, and revision time. | Recalculate the pricing floor. |
| 06 | Test one add-on with a clear purpose. | Write who should and should not buy it. |
| 07 | Improve the delivery experience. | Ask one specific feedback question. |
| 08 | Improve portfolio consistency. | Remove weak work instead of adding every frame. |
| 09 | Improve follow-up after delivery. | Write the review, referral, and next-listing messages. |
| 10 | Review the full system, not just the photos. | Choose the one bottleneck for the next ten shoots. |
Part 5
The weekly business minimum
- Research ten agents whose listings match the work you want.
- Send five specific messages tied to something real you observed.
- Follow up with every open quote or useful conversation.
- Publish one teaching piece that answers a client question.
- Review inquiries, quotes, bookings, order value, and repeat clients.
- Improve one template or workflow from what happened that week.
Next resource
Build the business system behind the camera.
The Vault catalogue includes pricing, delivery, outreach, pipeline, review, referral, and automation resources. The HighLevel page maps the complete real estate photography snapshot.